The app is so simple to use, you can swipe right if you like an item or swipe left if you don't. Mallzee then handily stores your liked items so you can view them later, and even purchase them by being linked directly through the app. My favourite thing about it is that it remembers your taste the more often you use it, so you're sure to come across something that you love. Also, you can search for an item if you are looking for something in particular through a ton of filters, which is always a plus. It's just like regular online shopping, but you have a huge range of brands available to pick and choose from (such as Topshop, Urban Outfitters and ASOS) so you don't have to do the whole "fifteen tabs open" thing.
As well as all this, you can instantly share the items that you find with friends who also have the app. They are then able to give their opinion on it. Although, if they give an item a thumbs down, you can't purchase it through the app! I personally haven't used the app in this way - I prefer it for shopping only. But I do think this is a brilliant idea and I have no doubt I'll end up using it in the future.
Mallzee is a growing app which I think has lots of potential. It is simple to use and makes an avid shopper's life far easier! It's wonderful to have all of your favourite brands right at your fingertips, so I'd suggest giving it a shot, especially as it's free. I suppose the only downside is that my "saved items" list is growing steadily fast. You can find Mallzee here, or by searching in your app store.